> Why I Cancelled Semrush After 7 Years (And Why GEO Is the Only B2B Growth Strategy That Matters Now)

I cancelled my Semrush subscription last month. Not because it stopped working, but because the metrics it tracks no longer predict revenue. The game changed when 90% of B2B buyers started using ChatGPT to build their vendor shortlists. The post Why I Cancelled Semrush After 7 Years (And Why GEO Is the Only B2B Growth Strategy That Matters Now) appeared first on Security Boulevard.