> Why 99% of Cold Emails to CISOs Fail (And the Surprising Truth About How They Actually Buy)
[AUTHOR: Deepak Gupta - Tech Entrepreneur, Cybersecurity Author]
[DATE: 20/10/2025 15:14]
[LANGUAGE: EN]
Cold emails to CISOs fail 99% of the time—not because security purchases are planned, but because they're reactive. New research shows 77% of cybersecurity deals are triggered by incidents and fear. Companies using targeted account-based strategies achieve 4x higher engagement. Here's what works.
The post Why 99% of Cold Emails to CISOs Fail (And the Surprising Truth About How They Actually Buy) appeared first on Security Boulevard.