> Google's FLoC - Privacy Red Teaming Opportunities

Recently Google’s FLoC proposal has been making the rounds in the news. FLoC stands for “federated learning of cohorts” and is Google’s vision how to perform user profiling in Chrome going forward. Currently user tracking and profiling happens (mostly) via cookies, but many browser vendors have been supportive of protection of their users and started blocking third party and tracking cookies - or at least offer features in their browser to enable blocking.